Black-owned hair care brands to switch to right now!

(bestie is playing my model here) Image credit: Bashiera Parker

The current wave of blatant racism has been a catalyst for our calls for Black owned businesses and products. Not that we haven’t been for the longest time but now the call has been re-amplified because we are tired.

Of course, the system hasn’t changed much, there still aren’t enough seats at the tables for us Black and Brown folks. And, truth is, it’s ten times harder for us to get our businesses and products out in the world. However, hard never means impossible and these hair care brands are proof of that.

So, if you’ve been thinking about being intentional about buying hair care products from businesses owned by people like you, now is your chance to make the switch.

Read on below to find a list of hair care brands with products specifically designed for your hair.


image credit: AfroBotanics Instagram

Ntombenhle Khathwane’s AfroBotanics has a full range of hair care products for the entire family; two natural hair collections, relaxed hair collection and kid’s collection. The two natural hair collections are the AfroBotanics’ range and the Black Pearl Range, which has a sulphate-free shampoo, hydrating conditioner, hair moisturiser and hair jelly. The former range has a leave-in conditioner, strengthening and repairing cream, super hair growth cream, curl defining cream, curl activator and African oil blend. My hair is obsessed with the leave-in conditioner and the strengthening and repairing cream.

The relaxed hair collection includes shampoo, conditioner, oil lotion, hair fertilizer, hair treatment, hair gel and hair food. 

The kiddies range has hair and body conditioning wash cream, moisturising detangling spray, body butter cream and hair and body oil. 

You can find Afrobotanics products at Clicks, Dischem and Pick n’ Pay stores nationwide.

Afro Sense Hair 

Image credit: Afro Sense Instagram

Phumi MM founded Afro Sense Hair to help girls and women with any curl type to grow and manage their hair. In her portfolio of sulphate-free, parabens-free and alcohol-free products, you’ll find; a shampoo, conditioner, leave-in conditioner, whipped shea-butter, treat and grow oil as well as a daily hair spray. 

You can shop these products from the Afro Sense Hair website and from BeautyonTApp.

Anim Naturals 

Image credit: Anim instagram

Previously AKAN Organics, Anim Naturals was founded by Akosua Koranteng. They currently specialise in three hair care products; African black soap, Jamaican black castor oil and curl care microfibre towel to protect your curls during washday. 

You can shop for these products directly from the Anim Naturals website or alternatively from BeautyonTApp.

Curl Chemistry 

Image credit: Curl Chemistry Instagram

Founder of Curl Chemistry, Liesl Katzen created products which are designed specifically for frizzy, bushy and dry curls. In her range of products, you’ll get ; a sulphate-free shampoo, detangling conditioner, holding gel, butter cream, deep conditioning cream, curl activating cream, curl refreshing spray, and scalp oil. 

You can shop for these products from the Curl Chemistry website and from BeautyonTApp.

Keitu Hair Care

Image credit: Keitu Hair instagram

Founder of Keitu Hair Care, Keitumetse Mokwana has created a beautiful range of hair care products for adults and kids. The product range for women includes a moisture repair shampoo, moisture repair conditioner, hair fertilizer and treatment oils; breakage, dandruff, thinning hair, and dry hair and scalp.

Kiddies range; moisture repair shampoo, moisture repair conditioner, treatment oil, hair growth spray, hair food, and moisturiser gloss.

Email at or call 072 7630 227 to buy these products. 

Masodi Organics

image credit: Masodi Organics Instagram

Masodi Organics is a hair and skincare brand founded by Liz Letsoalo. The products from Masodi Organics are made from organic raw materials. In their hair range, you’ll find African black soap shampoo, leave-in conditioner, moringa oil, caster oil, coconut oil, avocado oil and shea butter. 

You can purchase Masodi Organics hair products directly from the Masodi Organics website or alternatively via BeautyonTApp.

Native Child 

Image credit: Native Child Instagram

Sonto Pooe founded this 100% plant based hair care brand, Native Child, for all hair types. There are two main collections; Native Child range and kiddies range. In the adult range; a moisturising shampoo, deep conditioner, whipped shea butter cream, raw shea butter, milk and honey moisture cream, hair-growth castor oil, coconut oil, sweet almond oil, avocado oil, and grapeseed oil. 

In the kiddies range; moisturising shampoo, deep conditioner, milk and honey moisture cream, and hair growth oil.

You can shop for these products directly at Native Child website or BeautyonTApp.


Image credit: Nilotiqa Instagram

The brainchild of Thokozile Mangwiro, Nilotiqa (pronounced as nile-o-ti-ka), was created to restore dry and damaged natural hair. In their full range, you’ll find; a sulphate-free cleansing shampoo, replenishing conditioner, detangling cream, deep moisture butter, intensive treatment repair mask, recovery leave-in conditioner, cleansing co-wash, nourishing hair and scalp oil, daily hair lotion and scalp spray.

You can find Nilotiqa products at Clicks, Pick n Pay and BeautyonTApp.

Perfect Hair 

Founded by Tarryn Gill, Perfect Hair has three main collections; The Perfect Wave, The Perfect Curl and The Perfect Kinky Coil.

From the Perfect Wave collection; co-wash, deep-deep conditioner, high shine spray and wave gel.

The Perfect Curl; co-wash, deep-deep conditioner, style and define as well as heat protectant. 

The Perfect Kinky Coil; co-wash, deep-deep conditioner, style and define, and hairline repair. 

The brand also has a Mango and Marula range with shampoo, deep-deep detangling  conditioner, leave-in styling butter, curl activator and finishing spray. 

You can shop for these products directly from The Perfect Hair website or via BeautyonTApp.

Purpul Hair 

Image credit: me, myself & I

Founded by Nokuthula Zwane, Purpul Hair brand has a wide range of products to take care of your hair no matter what type it is. In their product range you’ll find; sulfate-free shampoo, detangling conditioner, castor oil leave in conditioner, shea butter, Purpul Hair oil and aloe vera spray. These are quality products and the oil, in particular, has revived my hairline, which took a young knock due to trimming when I cut my hair short.

You can order these hair products from Purpul Hair website or through BeautyonTApp.

I hope these brands will bring you and your hair as much joy as they did for me and my hair. I must confess, I am yet to try some of these brands but I am already excited at the opportunity!

If you’re looking for hair accessories such as satin pillows, satin bonnets, combs, charms and more, you’ll find them on some of these brands’ portfolios.