Dope local Brown and Black-owned beauty brands to buy from

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Have you ever struggled with getting the right foundation that perfectly matches your skin tone? Yeah. You’re all of us. The beauty industry has long dragged its feet when it comes to releasing beauty products tailored to Black and Brown folks’ skin tones. 

That’s why we celebrate the birth of Brown and Black-owned beauty brands which offer diversified and inclusive selection of shades. This was, of course, evident when Robyn Fenty launched Fenty Beauty. 

On the local front, we have a few brands doing the most to ensure that our facebeats are impeccable and ooze the glow we all seek. Most importantly, these following brands created the beauty and makeup products with us in mind, so go ahead, give them your coins and get your glow from your own!

Azuri Cosmetics

Azuri Cosmetics was founded by Thembi Seete, Mbali Nkosi and Sharon Khuzwayo. The trio launched Azuri Cosmetics shortly after their hair salon Azuri Beauty Salon. So, if you’re not getting your nails or lashes glamed-up, you can shop from their cosmetic store where you’ll find eye palettes, lip liners and lipsticks. 

Image credit: Azuri Beauty Bar Instagram

You can shop for their products by sending them a DM on AzuriBeautyBar Instagram page. 

Chick Cosmetics 

Nomfundo Njibe’s Chick Cosmetics brand puts innovation, quality and diversity at the centre of its product production. This is because Chick Cosmetics cares about you and your needs. They have cruelty free make-up products and also have skincare products on sale.  In their make-up range you’ll find; eye palettes, eye liner, setting powder, lip glosses and matte lipsticks. They also have make-up brushes and microfibre blenders. 

You can find their products directly from Chick Cosmetics website or via BeautyonTApp.

Connie Transform 

Connie Transform is the brainchild of Constance Mapule Bhebhe. Her brand produces a wide range of skincare and beauty products. You’ll find everything from eyebrow pomades, eyeshadow palettes, 3D lashes, highlighters, lip glosses, and matte lipsticks as well as a brow and eyeliner sculpture. 

Image credit: Connie Transform Instagram

You can shop for her products directly from Connie Transform website.

Havillah Beauty 

Mabel Ledwaba founded Havillah Beauty as a lifestyle brand with so much to offer. From skincare to a beauty product line which was launched in 2010. Today, you’ll find a variety of bronzers, eye palettes, free powder foundation, and setting powder at Havillah Beauty. 


Image credit: Havillah Beauty Instagram

You can shop for these from Havillah Beauty website or via their WhatsApp line.  

Hermosa Flor

Hermosa Flor is a Spanish word for beautiful flower, which was inspired by the founder’s name, Mbalenhle Sebapu. If you’re in search of cruelty-free eye palettes, highlighters, lipsticks (matte or gloss) and make-up tools such as brushes, and blenders, Hermosa Flor Cosmetics is your go-to online shop. 

Her products quickly became a favourite among the beauty pros and enthusiasts alike. So don’t be disappointed when you find “sold out” items. 

Image credit: Hermosa Flor Instagram

You can purchase the brand’s products from the Hermosa Flor website. 

LD Cosmetics

Professional Make-Up Artist, Lerato Donga founded eponymous beauty label LD Cosmetics. She has a wide variety of eye palettes, contour palettes, and make-up brushes. I bought an eye palette from the brand last year, and while the experience wasn’t great from a communication level, I still would give it my coins and recommend it (Black brands deserve second chances too). But also because the palette is bomb.com and the products are cruelty-free. 

Image credit: LD Cosmetics Instagram

To purchase, visit LD Cosmetics website or contact them on their WhatsApp line – 0786995915. 

Swiitch Beauty

Rabia Ghoor has Swiitch-ed the game with her innovative beauty products. Swiitch Beauty products are quality and cruelty-free. The brand has in their portfolio; eye liner, eyeshadow palette, beach brow, brow bar, exfoliating lip kit, air lip glosses, air matte lip-crayons, contour powder, highlighters, blush, setting powder, blender, cheek bones brush, and brush cleaning gloves. The brand also has a very popular duo of #SuperHeroSpray which doubles as skin mist and dewy setting sprays.

Image credit: Swiitch Beauty Instagram

You can shop directly from the Swiitch Beauty website.

WOCs are doing everything in their power to make sure that our needs are taken care of. Be it for beauty and makeup or skincare and haircare, we have plentiful options.